BrandWorks Studio

Vehicle graphics have transformed the way businesses advertise, turning ordinary vehicles into mobile billboards that captivate audiences wherever they go. From the early days of hand-painted signs to today’s advanced vinyl wraps, vehicle graphics have evolved into a sophisticated marketing tool. This blog explores the history, benefits, and types of vehicle graphics, showcasing TAS’s expertise in driving brand visibility on the move.

The Evolution of Vehicle Graphics: The journey of vehicle graphics began with simple hand-painted logos and lettering on delivery trucks and company cars. As technology advanced, so did the methods of applying graphics, with vinyl decals emerging in the 1980s as a game-changer. This innovation allowed for more intricate designs and easier application, setting the stage for the full-color, digitally printed wraps we see today. The evolution from paint to digital printing has not only expanded creative possibilities but also reduced costs and turnaround times, making vehicle graphics accessible to businesses of all sizes.

Why Vehicle Graphics? The Benefits Unveiled: Vehicle graphics offer an unmatched blend of visibility, cost-effectiveness, and versatility, making them a favored choice for businesses aiming to boost their brand presence.

• Mobile Visibility: A single vehicle wrap can generate between 30,000 to 70,000 daily impressions, according to the Outdoor Advertising Association of America, making it one of the most effective forms of outdoor advertising.
• Cost-Effectiveness: Compared to traditional advertising mediums, vehicle graphics offer a higher return on investment. The cost per thousand impressions (CPM) for vehicle wraps is significantly lower than that of billboards or television ads.
• Versatility and Customization: From simple door magnets to full wraps, vehicle graphics can be tailored to fit any marketing strategy and budget. They can be updated as often as needed to reflect new branding or promotions, providing businesses with flexibility in their marketing efforts.
• Protection for Your Vehicle: Beyond advertising, vinyl wraps protect the vehicle’s original paint from scratches and UV damage, preserving its value and appearance.

Types of Vehicle Graphics: Vehicle graphics come in various forms, each offering unique advantages:

• Vehicle Magnets: A temporary solution perfect for personal vehicles used for business purposes, allowing for easy application and removal.
• Spot Graphics: Ideal for targeted branding, spot graphics highlight specific areas of the vehicle with logos or designs without covering the entire surface.
• Vehicle Color Changes & Partial Wraps: These options offer a balance between full wraps and spot graphics, changing the color of the vehicle or wrapping only a portion of it for a custom look.
• Full Car Wraps: The ultimate mobile billboard, full car wraps cover the entire vehicle, providing maximum visibility and impact for your brand.

At TAS, we pride ourselves on our deep understanding of vehicle graphics and our ability to deliver custom solutions that meet our clients’ specific needs. Our expertise extends from design and material selection to professional installation, ensuring your vehicle graphics make a lasting impression.

• Rapid Production: Once art is approved, TAS maintains fast production times, with most vehicle graphics projects prepped in less than 3 days.
• Quality and Durability: We use only the highest quality materials, ensuring your vehicle graphics withstand the elements and maintain their vibrancy.
• Expert Design Team: Our designers specialize in creating eye-catching graphics that enhance brand visibility and message clarity.

Vehicle graphics represent a dynamic and cost-effective way to elevate your brand’s visibility. With their rich history, undeniable benefits, and the customization options available, they offer an unparalleled opportunity to make your brand stand out on the road.

Drive your brand forward with custom vehicle graphics from TAS. Whether you’re looking for a full wrap or simple spot graphics, our team is ready to turn your vision into a moving masterpiece. Contact TAS today to explore how we can transform your vehicles into powerful marketing tools.