BrandWorks Studio

Banners have long been a staple in the advertising world, offering a dynamic way to promote brands, events, and messages. Their evolution from traditional fabric pieces to modern digital prints reflects their enduring importance in marketing. This blog explores the history, types, and applications of banners, providing insights into how TAS leverages this versatile medium to boost brand visibility.

The Evolution of Banners in Advertising The use of banners for promotion dates back centuries, originally serving as flags or pieces of cloth bearing symbols, logos, or messages. The transition to digital printing technology has significantly expanded their versatility, allowing for vibrant graphics and intricate designs that capture attention in today’s visually saturated environment.

Types of Banners and Their Applications Banners come in various materials, each suited to different needs and environments:

• 13 oz. Vinyl: Ideal for both indoor and outdoor use, offering durability and versatility.
• 18 oz. Vinyl Blockout: Perfect for double-sided printing, ensuring no light passes through to interfere with the visibility of the message.
• Backlit Banners: Designed for use with lightboxes, these banners illuminate from behind, making the colors pop and the message stand out, day or night.
• Mesh Banners: Excellent for outdoor use, especially in windy conditions, as the mesh allows air to pass through.
• Fabric Banners (9 oz. and Blockout): Provide a high-end look and feel, suitable for indoor use, with blockout fabric being ideal for areas where light penetration needs to be minimized.
• Tension Fabric: Stretched over a frame to create a smooth, sleek display, tension fabric banners are easy to set up and transport, making them perfect for trade shows and events.

Designing Impactful Banners The key to an effective banner lies in its design. High-quality, eye-catching graphics that align with the brand’s identity are crucial. TAS excels in creating custom designs that not only attract attention but also convey messages clearly and memorably. Whether it’s bold colors, high-resolution images, or engaging text, TAS ensures each banner reflects the client’s brand and objectives.

Maintaining Your Banners Proper maintenance extends the life of your banners. For vinyl and mesh banners, regular cleaning with mild soap and water will keep them looking fresh. Fabric banners should be dry cleaned or gently hand-washed to avoid damage. Storing banners rolled rather than folded can prevent creases and prolong their usability.

At TAS, we understand the importance of speed in the fast-paced world of marketing. Once we have art approval, our production time is less than 3 days, ensuring your banners are ready when you need them. With options like hems, grommets, pole pockets, and reinforced corners, we customize banners to meet your specific installation and display needs.

Banners are a powerful tool in the marketer’s arsenal, offering unparalleled versatility and visibility for brands. With a range of materials, customization options, and the expertise to bring any design to life, TAS is your ideal partner in creating banners that make an impact.

Boost your brand’s presence with custom banners from TAS. Whether you’re looking to make a splash at your next trade show or enhance your storefront, our team is ready to help you create banners that stand out. Contact TAS today to start your project and see your brand take center stage.