BrandWorks Studio

In the competitive business landscape, the visual appeal of trade show and storefront signage plays a critical role in attracting and retaining customer attention. These signs are not just informational displays; they are key elements in branding and customer engagement strategies. This blog explores the importance of Trade Show and Storefront signs, backed by relevant statistics, and highlights TAS’s expertise in creating signs that make a lasting impact.

Trade Show Signs: Your Brand on Display Trade show signs are essential in creating a memorable presence in crowded event spaces.

• Drawing Attention: A well-designed trade show sign can significantly increase booth traffic. Studies show that attractive signage can increase foot traffic by up to 33%.
• Types of Trade Show Signs:
  • Banner Stands: Portable and easy to set up, they provide high visibility and are ideal for showcasing brand logos or key messages.
  • Hanging Signs: Suspended above your booth, these signs offer high visibility from a distance, drawing attention in large trade show halls.
  • Backdrops: Large backdrops create an immersive experience, effectively communicating brand stories and creating a visually appealing booth space.
  • Interactive Displays: Incorporating digital screens or interactive elements can engage visitors more deeply, making your booth memorable.
• Brand Storytelling: Trade show signage is an opportunity to tell your brand’s story and convey its values. Event attendees are 75% more likely to have a positive impression of a company with well-designed signage (EventMB).
• Networking and Lead Generation: Effective signage at trade shows is crucial for networking and lead generation, with exhibitors reporting up to a 50% increase in engagement due to impactful signage.

Storefront Signs: The Face of Your Business Storefront signs are the first point of interaction between a business and its potential customers.

• Brand Visibility: A storefront sign is often the first and most visible representation of a business. A FedEx Office survey found that nearly 68% of consumers believe that a business’s signage reflects the quality of its products or services.
• Impacting Sales: Quality signage directly impacts sales; a University of Cincinnati study found that nearly 60% of businesses reported an average sales increase of about 10% after updating their signage.
• Customer Attraction: Storefront signs play a crucial role in attracting new customers. 85% of a business’s customers live or work within a five-mile radius of its location, making the storefront sign a key local marketing tool (Sign Research Foundation).

Designing Effective Trade Show and Storefront Signs The design of these signs is a critical factor in their effectiveness.

• Visual Appeal: Signs must be visually appealing, using vibrant colors, high-quality graphics, and creative designs to stand out.
• Brand Consistency: Maintaining brand consistency across signage helps in reinforcing brand identity and enhancing recognition.
• Message Clarity: The message should be clear and concise, quickly conveying the essence of the brand or the key value proposition.

At TAS, we specialize in creating both trade show and storefront signs that capture attention and convey brand messages effectively.

• Custom Design Solutions: We work closely with clients to understand their brand and marketing goals, creating custom signs that align with their business objectives.
• Quality Materials and Printing: Utilizing a range of high-quality materials and advanced printing techniques, we ensure that each sign is not only visually striking but also durable and effective.
• Strategic Placement: Our team advises on the strategic placement of signs to maximize visibility and impact, considering factors like customer traffic flow and sightlines.

Trade Show and Storefront signs are crucial in making a strong first impression, attracting potential customers, and effectively conveying your brand message. Their impact on customer perception and business success is undeniable.

Transform your business’s visual appeal with professionally designed Trade Show and Storefront signs from TAS. Our expertise in crafting customized, impactful signage can revolutionize your brand’s presence and enhance customer engagement. Contact TAS today to begin a journey of visual distinction and success with signs that truly embody your brand’s essence and attract attention.