TAS | The Advertising Specialists

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Art Requirements

Although The Advertising Specialists accepts artwork in any form or format, to process an order without art charges, the proper file must be submitted in relation to the type of product and method of production necessary. Electronic art is the best method to ensure speedy and accurate production.

VECTOR ART REQUIREMENTS
Vector artwork files must be saved in Adobe Illustrator® up to Version 9. All text fields must be converted to curves or outlines to prevent font substitutions. Include a proof of your design with color designations to confirm that no font substitutions have occurred. All objects must have at least a 1 pt line thickness to guarantee proper print quality. If the vector file contains any placed raster images, these images must meet or exceed our requirements for resolution when rendered at 100% of the final imprint size. Also, they must be submitted with the original vector file. If you have any questions call us at 626-966-4770 or email art department.

RASTER ART REQUIREMENTS
We will accept raster artwork files saved in an Encapsulated Post Script (.eps) format, or an Adobe Photoshop® Document (.psd) Adobe Photoshop® up to Version CS. For our purposes, all raster elements and art files must be saved at 100% of the final print size with a resolution of at least 300 ppi (pixels per inch). If you have any questions, please call us at.

FONT INFORMATION
For vector art, text must be converted to paths, curves, or outlines. The text then becomes an object and can no longer be edited as text. If future changes to the text will be necessary, the original font file must be supplied for use on PC. Be sure to include a paper proof composite with color call-outs or a. tiff or .jpg thumbnail to ensure no font substitution has taken place.

LINE THICKNESS
All design elements should contain a line thickness of at least 1pt. Failure to assign a 1 pt line thickness to all objects may compromise the final imprint quality.

SPOT COLORS
Please specify color via PMS spot color designations. Due to hardware and software color calibration considerations, this will allow the best color matching possible.

MEDIA
We will accept PC formatted disks, Compact Disks, and DVD. If you have zipped files larger than 5MB please forward via conventional mail or priority delivery service or you can choose to upload your files to our FTP site.

E-MAIL
When sending art via e-mail, attach your zipped file to an e-mail with a detailed account of who you are and what you would like us to do with the attachment(s). I If you have zipped files larger than 5MB please forward via conventional mail or priority delivery service or you can choose to upload your files to our FTP site. E-mails received without identification will be returned to sender delaying the production time.

PROOFS
When creating designs for our customers, proofs are a way of assuring that we have set your type correctly and that all of the design elements are placed according to your requirements. A proof will be sent to you online or printed on paper that can be approved at our office or delivered to you. We do not start on your project until you have signed off on a proof.

When artwork has previously been created, proofs are used to ensure that the artwork we have received is the same as artwork the customer wants to be imprinted. Artwork should never be

Note
Microsoft office programs (i.e., Microsoft Word, Microsoft Power Point, etc.) are not graphics programs and are not acceptable file formats. The Advertising Specialists can recreate or alter most formats to meet printing requirements, but a delay in the production schedule and additional costs may occur.